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Riverstone: a new approach to learning business English, networking and social media marketing

23 Jan

Integrating language activities in a company helps achieve success.

Traditionally, language learning has been seen as either a service (or duty) provided by companies to their employees, while communications activities such as translation and providing content for the company website have been seen as separate tasks that can either be done in-house by the marketing team or outsourced to an agency.

Riverstone Language & Communications takes a totally different approach.

A dynamic, new organisation for business English, Riverstone believes that all language-related activities in a company should be integrated and harmonised: the way employees answer the phone and write emails; the language used to present the company in sales meetings with customers; the tone and content on the company’s corporate website and social media presence; and even its advertising media – all of these should resonate with one clear voice that is easy to understand, inspires trust and promotes the core brand values of the business.

By raising the quality of the entire company’s language skills and ability to speak directly to customers and clients, Riverstone can help any organisation achieve its business objectives and assist in building strong, lasting relationships.

Riverstone are also active in helping companies and professionals in a wide range of sectors to put their English language skills into practice by attracting new business and extending their network of contacts. With a programme of regular business networking events and specialist language workshops, Riverstone can enable any company or freelancer to give themselves a competitive advantage in the market place – especially in key foreign markets where communicating in English is essential.

Changing the way companies use English

While many companies have embraced the benefits offered by social media, Riverstone also understands that businesses need to be able to tailor and target their message effectively on a variety of social media platforms, such as facebook, LinkedIn, Twitter and other services. They have developed sophisticated language-based training programmes that help companies focus on the key objectives of communicating effectively via social media: establishing trust; conveying a sense of professionalism and integrity; engaging customers with a clear, compelling message; and building communities based on brands, as well as B2B networks.

Riverstone is owned and managed by Milan Business English Network founder Robert Dennis and entrepreneur Helen Fish. Together they are redefining the role of business English training and communications inside a company. Their model is one of collaboration and discovery: allowing management, employees and customers to speak to each other in a shared, inclusive dialogue that is both natural and productive.

“I would like people in business to think of Riverstone as a single solution for all their language needs: training, internal and external communications, and a stepping-stone towards accessing new markets and customers,” says Helen.

If you would like to discover how Riverstone is shaking up the business English world – and how they can help you business to maximise its potential through an integrated approach to language and communications – please contact either Robert Dennis ([email protected]) or Helen Fish ([email protected]). They will be delighted to provide you with information about their training programmes, workshops and business networking events.

NEW! The Milan Business English Network in association with Riverstone Language & Communications is holding a business networking event at Fiori Oscuri bar in Milan this Thursday. To find out more about this event, please visit the Milan Business English Network facebook event page or see the Riverstone website for details.

Find out more: http://riverlang.com/

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